As I have mentioned several times before, my good friends Evan and Leo are on a quest to open a Jewish deli in San Francisco. After choosing the name, Wise Sons Jewish Delicatessen, a few weeks ago, they have been on the fast track to getting word out and bringing their delicious food to the masses in San Francisco. Since I have basically been doing it anyway, I have decided to formally chronicle their journey to becoming the premier purveyors of traditional, high quality Jewish deli in the Bay Area. Next weekend on Saturday, January 22, they will be publicly debuting their creations at Off the Grid: McCoppin Hub, and will be serving brunch at 105 Valencia inside Jackie’s Vinoteca & Cafe. They have an amazing menu planned, including lox and bialys, babka, corned beef hash (my favorite), and what may possibly be the best cheese blintzes I have ever had.
I was lucky enough to get to try the blintzes this Sunday at a rehearsal for next weekend. Their secret is using farmer cheese instead of the more familiar cottage cheese. It makes for a wonderfully smooth textured filling, and I will likely steal this tip from them for my Shavuot post in June . In keeping with their commitment to using seasonal produce, they were topped off with a dried fruit compote which made for a delightful combination of tart and sweet, that perfectly balanced with the creamy filling.
They will be serving brunch on Saturday from 9-1pm unless they run out of food before then. I am planning on heading over early to make sure I get my fill of the house-cured corned beef hash and you can expect an update of the event next week. This will be the start of a 4 week run for them at Off the Grid, with 2 Saturdays of brunch and 2 Saturdays of their to-die-for meats starting on February 5th. It was great to see them so excited and nervous for their first big event, so be sure to come out and show your support.
click for the full brunch menu
Wise Sons Jewish Delicatessen
Saturday January 22
Menu Sample – subject to change
CHEESE BLINTZES $9
dried fruit compote and creme fraiche
BIALY & LOX $8
Our own bialy with cucumber salad (available w/ soy)
CORNED BEEF HASH $9
house cured with over easy eggs & rye toast
CHOCOLATE BABKA $3
FRESH SQUEEZED BLOOD ORANGE JUICE $3.25
DE LA PAZ DRIP COFFEE $2
BOYLAN’S BLACK CHERRY SODA $2.75
Served 9AM-2PM or until we run out, Inside Jackie’s Vinoteca & Cafe, 105 Valencia
Jewish Food in the Hands of Heathens 
good luck with your endeavor….but you are not alone: saul’s deli in berkeley and the deli on polk street would be considered jewish delis…. bialys are certainly a nice addition…. i wish you well…..
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