“Lo! this is the bread of our affliction.” That line comes from the Passover Seder Service or Hagadah (meaning a recitation). Now after a week of eating this stuff you may feel afflicted, but that is a result of not enough fiber (eat some prunes). Also you might feel afflicted by seeing the price of a box (or case) of Matzah. In that case I recommend that you make your own. It’s easier than you think and as an added bonus you can make it with high fiber flour, thus eliminating (if you pardon the pun) the other difficulty.
Matzah is intended to remind us of the Israelites who in their great haste to leave Egypt baked bread without letting it rise. Up until recently, raising bread was a matter of trying to entice the airborne yeast to settle and have kids on your dough, a time consuming process. It was slightly faster if you had a starter, but still could be 12-24 hours to get a dough frisky enough to make bread.
As a result Rabbinic instruction is that it should not take more than 18 minutes from the addition of the water to the finished matzah. If you work in small batches this turns out to be fairly easy. The resulting matzah is less like cardboard and more like what it was originally, rushed pita. For another take, check out Mark Bittman on matza.